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Privacy Policy

Last updated: July 2025

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Welcome to Happy Snooze Lane. This policy outlines how we collect, use, and protect your data when you visit this site, access our resources, or work with us. Your privacy matters - and so does the integrity of this practice. We take both your data protection and the protection of Happy Snooze Lane seriously.

This policy should be read alongside our Terms and Conditions, Cookie Policy, and Website Terms of Use.

 

1. Who We Are

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Happy Snooze Lane is a UK-based infant sleep consulting practice run by Lucie Ferdusova trading as Happy Snooze Lane.

You can contact Lucie at: lucie@happysnoozelane.co.uk

 

2. What Information We Collect (and Why)

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We collect only what is necessary to serve you safely and professionally, including:

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  • Name, email, and contact details - when you sign up for a freebie, contact us, or book support
     

  • Child-related information (e.g. age, sleep patterns) - if you choose to work with us for personalised guidance
     

  • Purchase data -  securely handled by trusted payment processors
     

  • Website analytics - anonymised data (e.g. IP address, browser type) to help improve the website
     

We do not collect excessive data or share your information without reason.

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3. Lawful Grounds for Data Processing

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Under UK GDPR, we process your data based on:

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  • Consent -  e.g. when you sign up for emails or download a free resource
     

  • Contract - e.g. when you purchase a guide or book a consultation
     

  • Legitimate interests - e.g. to operate and improve Happy Snooze Lane in a respectful, lawful way
     

 

4. How We Collect Data

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We collect data:

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  • When you provide it directly (e.g. contact form, booking, purchase)
     

  • From third-party tools (e.g. Google Ads, analytics)
     

  • Automatically when you visit the site (e.g. IP address, usage patterns)
     

 

5. How Your Data Is Protected

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We take technical and organisational measures to safeguard your data, including:

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  • Secure servers and trusted platforms (e.g. Wix, Stripe, PayPal, Flodesk/MailerLite)
     

  • Security protocols for detecting unauthorised access
     

We do not sell your personal data. If you suspect misuse or loss of your data, please email lucie@happysnoozelane.co.uk immediately.

For guidance on protecting your data online, visit www.getsafeonline.org.

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6. How Long We Keep Your Data

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We retain data only as long as needed for its purpose, or as required by law (e.g. for tax or contractual records). Afterwards, data is deleted or anonymised.

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7. Your Rights

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You have rights under the UK law to:

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  • Request access to your data
     

  • Ask for corrections or deletions
     

  • Withdraw consent at any time
     

  • Restrict or object to processing
     

  • Request data portability
     

  • Complain to the ICO: https://ico.org.uk
     

To exercise your rights, email lucie@happysnoozelane.co.uk - we’ll respond within 30 days.

 

8. Cookies & Tracking

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We use cookies for:

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  • Essential site functions
     

  • Anonymous analytics (e.g. Google Analytics)
     

You can adjust or disable cookies via your browser settings.

 

9. Personal Information

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In the course of providing our services, Happy Snooze Lane may collect and process personal information about children, such as age, sleep patterns, or health details, as provided by their parent or legal guardian.

This information is used solely for the purpose of delivering appropriate and personalised sleep support. It is handled securely and with care, in line with this privacy policy and UK data protection law.

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10. Protecting Happy Snooze Lane

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This site and its original content (guides, freebies, text, graphics, branding) are the intellectual property of Lucie Ferdusova trading as Happy Snooze Lane. No content may be copied, distributed, or reused without permission.

We monitor for unauthorised use and will act to protect our work.

 

11. General

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  • You may not transfer your rights under this policy. We may transfer ours where your rights are unaffected.
     

  • If any part of this policy is invalid, the rest remains in effect.
     

  • A delay in enforcing a right does not waive it.
     

  • This policy is governed by English and Welsh law; disputes fall under their courts’ jurisdiction.
     

13. Policy Updates

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We may update this policy from time to time. Changes will be posted clearly on this page. Continued use means acceptance of the updated policy.

 

14. Contact

For questions or requests: lucie@happysnoozelane.co.uk

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